Hello!

I’m Nick Garcia, a Visual Designer specializing in UX/UI

Photo of NickOver the course of 15+ year career, I’ve built my reputation as a Product Designer on three principles: hard work, efficiency, and continuous improvement. My approach is simple:

Through relentless research, empathy, and the right combination of confidence and humility, I strive to solve complex problems with simple, elegant solutions. From ideation to implementation, I possess the expertise and determination to take a product from conception to deployment and beyond.

UX Work

13 item(s)

Visual / Web Design Work

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“I can’t say enough about Nick and his attention to client detail and their needs. He’s on time, personable, responsive, creative, and most importantly RELIABLE!”

GREG PHELPS - Redrock Wealth Management, LLC

“Nick joined my team as a visual designer and over the past three years has grown into a Senior Product Designer. Nick took multiple classes to learn new skills and worked on projects of growing complexity to hone his skills. He is now a very capable product designer that can handle all aspects of research/discovery and UX spec’ing for both web and app. He collaborates well with his teammates and has the willpower to continue to reach new heights.”

TORBEN MOTTES - VP of Product, Peakon

“I have known Nick Garcia in the business profession for over 14 years. I have enjoyed our time working together and getting to know Nick’s various skills in the business world. His knowledge and expertise in his profession put his skill set far ahead of his competitors. Along with Nick’s talent, he has always been a true team player and manages to bring the best out of other employees.”

MATT WOJCIK - COO, Lender's Valuation Services

“I had the pleasure of working with Nick on a number of complex projects. While in different departments, we worked in a highly collaborative manner. Nick efficiently implemented the design direction that I provided, with an attention to detail and nuance, while also questioning assumptions and providing alternative design concepts and strategies. With respect to productivity, Nick was cool-headed during stressful situations, and he always demonstrated professionalism and a solid work ethic to meet project deadlines.”

Steven Soshea, UX & Creative Design Leader

Resumé

NICK GARCIA

Oakland, CA   |    nick@nickgarcia.design

QUALIFICATIONS PROFILE

Highly creative, multitalented Designer and passionate design-thinking practitioner with 15+ years of experience delivering web, mobile, and multimedia design solutions to dozens of clients and millions of end-users. Vision and expertise to innovate new products, services, and features and see them through the entire product lifecycle. With collaboration across product management, engineering, marketing, and business stakeholders to create optimal UX/UI. Adaptive and people-oriented, designing end-to-end processes that are intuitive, empathic, and driven by best practice user research.

Areas of expertise and design…

Web Applications
Mobile Applications
Banner Ads
UX/UI

Wireframing
Prototyping
Information Architecture
HTML/CSS

Visual Design
Corporate Branding
2D Animation
Print Media

SELECTED PROJECTS

KEEN.COM MOBILE APP

iOS/Android Mobile Design
Keen App Case Study

WALMART ASSOCIATE PROFILE

UX/UI Improvements
Walmart Associate Profile UI/UX

KEEN.COM CORPORATE BRANDING

Logo Design/Corporate Branding
www.keen.com

CALMATTERS NEWSOM RECALL GUIDE

UI/UX Design
www.calmatters.org

PSYCHIC CENTER

Web Design/Corporate Branding
www.psychiccenter.com

LENDERS VALUATION SERVICES

Freelance Web Design/Corporate Branding
www.lvs-amc.com

PROFESSIONAL EXPERIENCE

Walmart Global Tech, Remote

UI/UX Designer, September 2021 – February 2024

As a part of the “Associate Digital Experience” team I undertook complex problems and innovated new HR system features that touch all 2.1M Walmart employees, both retail and corporate. Designed new features and improvements to Walmart’s Enterprise Associate Profile system that allows Associates manage their employment profile.

Key achievements:

  • Increased usage of chatbot app that assists managers in daily functions such as creating job requisitions and managing Associates.
  • Designed new features and improvements to Walmart’s Enterprise Associate Profile system that allows Associates manage their employment profile.

CalMatters, Sacramento, California

Product Designer, December 2020 – July 2021

Lead the design process from research to hi-fi design and experiences. Run experiments using qualitative and quantitative data to validate hypotheses and guide design decisions. Work with editorial to define and explore ideas and apply audience perspectives to them. Interpret requirements and translate them into user-centric outputs that balance user goals, business needs, and technical specs. Provide actionable recommendations and obtain stakeholder buy-in. Develop and manage design systems and a brand style guide.

Key achievements:

  • Drafted 80+ page UX/visual design audit of CalMatters website that included a competitive analysis of 19 comparative websites, survey of over 400 readers, 10 unmoderated user tests, journey mapping exercise with internal subject matter experts, and data synthesis of results.
  • Created visual style guide and design system which simplified color and font usage and created visual consistency of assets for news articles, videos, data visualizations, and internal publications which saved at least 100 production man-hours per week.

Ingenio, LLC, San Francisco, California

Senior Product Designer, 2015 – 2020

Ideate, wireframe, research, produce, and prototype high quality web and mobile app products and features for Ingenio, an e-commerce knowledge exchange consultancy with ~$90M annual revenue, and its subsidiaries. Led collaboration with designers and cross-functionally among engineers, product managers, and stakeholders. Consistently generated ideas that connect people with the consumer product experience as the primary process driver. Using research to develop personas, user stories, and user journey maps with consumer product experience as the end goal, putting the user first by conducting best practice quantitative and qualitative research. Implement contextual inquiries, surveys, user interviews, preference testing, A/B testing, and usability testing.

Key achievements:

  • Generated mobile app conversions of 57% on iOS and 35% on Android as result of home screen redesign.
  • Oversaw development of three user personas and three psychic advisor personas for Keen.com, synthesizing data from over 120 user interviews and between 30 and 40 advisor interviews within a 6-month period.
  • Restructured permission-restricted profile pages of Keen, reducing site errors by 92%.
  • Spearheaded cross-functional collaborative in-house design as needed, leveraging visual design proficiency to create corporate branding for Ingenio’s marketing team.

IMVU Inc., Mountain View, California

Lead Web Designer, 2009 – 2015

Administered multiple design and user experience enhancements for IMVU, an online avatar-driven metaverse platform with 4M active users and a virtual goods catalog of 40M items in 2014. Marketing design lead for virtual product catalog and music store. Led UX/UI feature research and implementations for desktop client application, and navigated A/B testing for winning banner ads and additional marketing assets.

Key achievements:

  • Awarded “Board Members Choice” recognition for redesign of Music Store platform, achieving a 12% increase in music sales.
  • Supervised offshore employee design team, coordinating concurrent new projects and existing site upgrades to generate overall increase in IMVU’s marketing assets from 400 to over 1K per week.

L&A Marketing/Garden of E. Inc., Irvine, California

Senior Web Designer/Developer, 2007 – 2008

Designed and implemented five to seven marketing microsites per month as well as numerous landing pages in the interactive division of real estate marketing agency.

ADDITIONAL EXPERIENCE

Web Designer/Developer, CodeFire Studios, Inc., Costa Mesa, California
Web Designer/Developer, AuraGen Technologies, Inc., Costa Mesa, California
Web Designer/Developer, ComputerGiants.com, Inc., Irvine, California

EDUCATION/TRAINING

Coursework in User Experience Design, General Assembly, San Francisco, California
Coursework in Multimedia Design, Wolden Multimedia Institute, Anaheim, California

TECHNICAL PROFICIENCIES

SOFTWARE

Adobe Creative Suite (notably Photoshop, Illustrator, XD, After Effects), Figma, Sketch, Invision, Zeplin, HTML/CSS, Native iOS and Android Mobile Platforms

AREAS

User Experience (UX) Design, User Interface (UI) Design, Visual Design, Web/Mobile Platform Design, Branding, Rapid Prototyping, Information Architecture, User Research, Web Design, Web Development, Graphic Design, Design Theory, 2D Animation, Interaction Design, Prepress, Photo Editing, Video Editing

METHODS

Competitive Analysis, Contextual Inquiry, Affinity & Empathy Mapping, Survey, Personas & User Stories, User Flows, Sketching, Wireframing, Prototyping, Usability Testing, User Testing, A/B Testing, Statistical Analysis, Style Guides & Design, Systems

Let’s Connect

I’d to work with you.

I’m available for freelance work and I’d love to hear about your project. Send me your info below or contact me here.