Hello!
Over the course of 5+ year career, I’ve built my reputation as a Product Designer on three principles: hard work, efficiency, and continuous improvement. My approach is simple:
Through relentless research, empathy, and the right combination of confidence and humility, I strive to solve complex problems with simple, elegant solutions. From ideation to implementation, I possess the expertise and determination to take a product from conception to deployment and beyond.
UX Work
Visual / Web Design Work
“I can’t say enough about Nick and his attention to client detail and their needs. He’s on time, personable, responsive, creative, and most importantly RELIABLE!”
“Nick joined my team as a visual designer and over the past three years has grown into a Senior Product Designer. Nick took multiple classes to learn new skills and worked on projects of growing complexity to hone his skills. He is now a very capable product designer that can handle all aspects of research/discovery and UX spec’ing for both web and app. He collaborates well with his teammates and has the willpower to continue to reach new heights.”
“I have known Nick Garcia in the business profession for over 14 years. I have enjoyed our time working together and getting to know Nick’s various skills in the business world. His knowledge and expertise in his profession put his skill set far ahead of his competitors. Along with Nick’s talent, he has always been a true team player and manages to bring the best out of other employees.”
“I had the pleasure of working with Nick on a number of complex projects. While in different departments, we worked in a highly collaborative manner. Nick efficiently implemented the design direction that I provided, with an attention to detail and nuance, while also questioning assumptions and providing alternative design concepts and strategies. With respect to productivity, Nick was cool-headed during stressful situations, and he always demonstrated professionalism and a solid work ethic to meet project deadlines.”
Resumé
NICK GARCIA
Oakland, CA | nick@nickgarcia.design
QUALIFICATIONS PROFILE
Creative and innovative designer with 5+ years in web and mobile platforms.
- Apt at directing design through the entire product lifecycle by exemplary collaboration with cross-functional teams and prompt, autonomous delivery. Impacting data-driven results and creating intuitive user experiences for millions of end-users.
- Passionate about user-centered design, user research, and inclusive design practices. Empathizing and advocating for the user at every step of the design process.
SELECTED PROJECTS
PROFESSIONAL EXPERIENCE
Walmart Global Tech, San Bruno, California
UI/UX Designer, September 2021 – February 2024
As part of the “Associate Digital Experience” team, I developed HR system features that touched all 2.1M Walmart associates. I designed and launched 25+ product features, including new functionalities and enhancements to the Enterprise Associate Profile system. Collaborating with the research team, I conducted user testing to gather actionable feedback, validate designs, and optimize system usability and performance.
Key achievements:
- Increased engagement of chatbot app that assists managers in daily functions such as creating job requisitions and managing Associates by 15%.
- Designed new features and improvements to Walmart’s Enterprise Associate Profile system, empowering associates to manage their employment profiles with ease.
CalMatters, Sacramento, California
Product Designer, December 2020 – July 2021
Led the design process from research to hi-fi design. Conducted experiments to validate hypotheses and make data-informed design decisions. Collaborated with editorial to integrate audience perspectives. Translated requirements into user-centric solutions, balancing goals, business needs, and technical specs. Developed design systems and brand style guide.
Key achievements:
- Drafted 80+ page UX/visual design audit of CalMatters website that included competitive analysis, reader and subject matter expert surveys, user tests, journey mapping, and data synthesis.
- Created visual style guide and design system for visual consistency of assets on news articles, videos, data visualizations, and internal publications, which saved hundreds of production man hours per week.
Ingenio, LLC, San Francisco, California
Senior Product Designer, 2015 – 2020
Ideated, wireframed, researched, and prototyped web and mobile app features for Ingenio, an e-commerce consultancy with ~$90M in annual revenue. Led cross-functional collaboration and focused on enhancing the consumer product experience. Conducted user research to develop personas, user stories, journey mapping, using surveys, interviews, A/B testing, and usability testing.
Key achievements:
- Generated mobile app conversions of 57% on iOS and 35% on Android as a result of home screen redesign.
- Oversaw the development of user personas and psychic advisor personas for Keen.com, synthesizing data from over 120 user interviews.
- Restructured permission-restricted profile pages of Keen, reducing site errors by 92%.
- Spearheaded cross-functional collaborative in-house design, leveraging visual design proficiency to facilitate a corporate re-brand for Ingenio’s marketing team.
IMVU Inc., Mountain View, California
Lead Web Designer, 2009 – 2015
Led design and UX improvements for IMVU website and desktop app, a metaverse platform with 4M active users and 40M virtual items in 2014. Served as marketing design lead for the virtual product catalog and music store. Conducted UX/UI research. Managed A/B testing for banner ads, website imagery, and marketing assets.
Key achievements:
- Awarded “Board Members Choice” recognition for redesign of Music Store platform, achieving a 12% increase in music sales.
- Supervised offshore employee design team, coordinating concurrent new projects and existing site upgrades to generate an overall increase in IMVU’s marketing assets from 400 to over 1K per week.
EDUCATION/TRAINING
General Assembly, User Experience Design, San Francisco, California
American Graphics Institute, User Experience Design, Woburn, Massachusetts HQ
Wolden Multimedia Institute, Multimedia Design, Anaheim, California
TECHNICAL PROFICIENCIES
METHODS
Mockups, Wireframing, Rapid Prototyping, Sketching, Information Architecture, User Testing, Usability Testing, A/B Testing, Competitive Analysis, Contextual Inquiry, User Survey, Affinity & Empathy Mapping, Personas, User Stories, Storyboarding, User Flows, Journey Mapping, Data Analysis, Atomic Design Systems, Design Libraries, Style Guides
SOFTWARE
Adobe Creative Suite (notably Photoshop, Illustrator, XD, After Effects), Figma, Sketch, Invision, Zeplin, Native iOS and Android Mobile Platforms
Let’s Connect
I’d to work with you.
I’m available for freelance work and I’d love to hear about your project. Send me your info below or contact me here.